I help small businesses identify what’s outdated, disconnected, inefficient, or wasting time—and then help put practical improvements in place.
20+ years across technology, sales, and project execution. You work directly with me.
Common business problems
Sound familiar?
Leads are falling through the cracks.
Your website looks dated or doesn’t generate business.
Customer follow-up is inconsistent.
Too much time goes into manual, repetitive tasks.
Your CRM is messy—or nobody uses it.
Your tools don’t talk to each other.
You’re not sure where AI makes sense for your business.
Where I can help
Less friction. A better working business.
01
Website & Digital Presence
Make it easier for customers to find you, trust you, and get in touch.
Websites, domains, professional email, and online presence
Forms, booking, and a clear customer experience on mobile
Analytics to understand how people find and use your site
02
Sales & CRM
Know where every lead stands and what needs to happen next.
HubSpot and Salesforce setup, cleanup, and team training
Lead management, prospecting, and consistent customer follow-up
A usable sales process, pipeline, and reporting
03
Automation & AI
Reduce repetitive work with tools that have a clear purpose.
Automate routine tasks, reminders, and handoffs
Use AI to help organize information and improve communication
Connect existing workflows and identify where AI actually helps
04
Technology & Operations
Get the everyday systems and processes working together.
Evaluate tools and troubleshoot technology issues
Organize projects and improve internal processes
Connect disconnected systems and help your team use them
How I work
Start with the business. Follow through on the work.
You work directly with me, from the first conversation to implementation.
01 →
Understand the business
We look at how you work, what your customers need, and where the friction is.
02 →
Identify the biggest opportunities
We find the gaps costing you time, creating extra work, or getting in the way of sales.
03 →
Prioritize practical fixes
We agree on what to tackle first, with a clear scope that fits your team and resources.
04
Implement and improve
I help build, configure, and test the changes, then work with your team to put them into use and refine them.
Experience behind the work
Business perspective. Hands-on experience.
20+ years across technology, sales, and project execution. My background spans software development, business development, go-to-market strategy, CRM, and leading projects through delivery.
I’ve worked with small businesses and enterprise organizations, including CRM training and implementation with HubSpot and Salesforce. At InetSoft, I helped secure a Fortune 100 telecommunications account.
I also build and operate: I’m the founder of IT Help Wise and co-founder of Central Jersey Fútbol Alliance. I bring that hands-on perspective to the businesses I help.